Piaget is returning to its fundamentals in its new campaign. Created by the Saatchi and Saatchi agency, the campaign highlights the brand’s over century-old movement-making expertise by focusing firmly on the products, which are staged in a pure, pared-down style blending technical sophistication with aesthetic elegance.

Set against extremely graphic backgrounds in shades of black and blue, the brand’s corporate colours, close-up shots magnify the distinctive nature and fascinating details of the Piaget Polo FortyFive, or Piaget Emperador watches, as well as the legendary Piaget Altiplano with its ultra-thin profile.

In parallel, the jewellery campaign revisits the works of artists Pierre & Gilles, who created the previous visuals. Pink, orange, blue and purple: a colourful fantasy world reflecting the brand’s image of extravagance and audacity welcomes packshots of the jewellery and watches from the Limelight, Possession and Piaget Polo collections. The new visuals exude a soft and exquisitely feminine aura.

www.piaget.com