Brosway: The first flagship store in Italy

November 2009


The first Brosway store in Italy will open in December in Milan, at San Babila Square, the heart of the fashion and luxury. Designed by the world-famous italian architect Piero Lissoni. Two more stores in Italy within 2010.

The first one-brand store of Brosway will open on 12th December in Milan and its project has been beautifully designed by the italian architect Piero Lissoni, who has received numerous awards throughout his international career.

The setting consists of 40 square meters, one single floor, dedicated to the selling of Brosway Jewels and Brosway Watches. Simplicity and refinement are the main features of the store. Wood and metal foils, raw materials exalting the peculiarity of Brosway creations. The jewels will be positioned within an unusual joint of spaces, exposed to the brightness of the setting. A linear combination of furnitures and colours, matching grey and brown for an essential profile.

This flagstore is the first step towards a huge expansion of Brosway, the italian leader company in the fashion jewellery and watches. The next goals are the hopening in Forte dei Marmi, in the Tuscany Region, and then, in Rome. Two more one-brand stores within 2010.

Brosway is in a perfect harmony with the style of Lissoni. The high design and the choice of chromatic variations are linked to the elegance and the refinement of the setting. The partnership between Brosway and Lissoni Associati symbolizes the birth of a unique style in the outlook of flagship stores.

www.brosway.com