More than a decade ago, International Jewellery/Couture published its first annual trends tracker guide, called Trends & Colours. Quite the pioneer in those days, we talked about the trends in jewellery and how fashion influences, to a degree, the world of fine jewellery. After an absence of a few years, we are delighted to bring you, our readers, a new and revamped Trends & Colours for 2010. During this time, jewellery’s connection to fashion has, if anything, become even closer since more and more designers are using jewellery - both fine and costume - to show off their creations.

French couturier, Christophe Guillarmé, explains, “jewellery is clearly an obvious extension of an outfit and I use it on the catwalk to add fun and glamour to my creations. In some cases, we use extravagant and fancy jewellery to give a strong eye-catching look.” And the look is what it is all about. For the Spring/Summer 2010 collections, global runways were full of statement-making necklaces, stackable bangles, wide cuffs, and dangling hoops. But this is only part of the jewellery story for 2010. For a broader perspective of this year’s design directions, Trends & Colours presents the top twelve trends that consumers will be looking for this year. And, since colour is one of the main trends, we also include the opinions of several fashion designers on the use of colour in their 2010 collections. Some of the 2010 jewellery trends are not really that new. Rather, they continue to evolve with different colours or changes in texture, form, or styling. Others are more recent, since trends, by definition, are influenced by economic, social, and cultural factors. The openwork design direction, for example, is the result of the current economic malaise and the record-breaking prices of gold and platinum. The organic and eco-jewellery trends arise from changes in social and cultural attitudes.

A trend of a different sort is the growing importance, and even necessity, for jewellers to have an Internet presence as a part of a balanced marketing program. The online consulting firm IC Agency, partner of Europa Star, examines the importance of social marketing for a selection of global luxury jewellery brands with lessons that can be applied to all businesses. In our Industry Focus, we travelled to Spain to visit the unique and remarkable Parque Joyero de Córdoba and its state-of-the art jewellery school, whose students will undoubtedly be part of the trendsetters of the future. From all of the team here at International Jewellery/Couture, we extend our best wishes for a happy and profitable 2010.

Cynthia Unninayar,
Editor-in-Chief

International Jewellery & Europa Star:
81 years of international partnership in the global jewellery & watch world

INTERNATIONAL JEWELLERY - 3 Specials per year - English

Covering haute joaillerie creations and precious jewellery, IJ serves the global jewellery world by presenting the news, trends, and colours from market leaders and brands in vogue to the world’s leading retailers. Today’s high-end consumers travel and their taste reflects what they see in cities as diverse as London, Paris, Tokyo, New York, Rome, Dubai, Beijing, Rio and Madrid.

www.CIJintl.com

EUROPA STAR EUROPE - 6x per year - English

Distributed to top retailers, brand distributors and manufacturers throughout European markets, including Eastern Europe countries. The publication reports and analyses trends from production to distribution, new developments, the leading products as well as the state of the markets. The Letters from our special correspondents come direct from the business centres of Europe while Country Market Focus sections investigate the potentials of key developing regions. With regular sections on Haut de Gamme, design trends, the WorldWatchWeb and the latest collections of leading brands.

Website: http://europastar.com

EUROPA STAR INTERNATIONAL - 6x per year - English

Provides a unique global coverage throughout all world markets - in addition to Europe - to the entire world channels for branded watches. Europa Star International is published in Switzerland with our local & international team bringing the essential watch news to the world capitals and newly developing areas. Delivered regularly in each market to key retailers and major brand distributors, by personal mail, in more than 120 countries around the world.

Website: http://europastar.com

EUROPA STAR USA & CANADA - 6x per year - English

The US edition of Europa Star provides the world watch news to the global North American distribution network through print and e-media. The edition circulates bi-monthly to 30,000 National Jeweler US retailers and distributors and is read by more than 240,000 yearly unique visitors on the europastar website in North America. Europa Star US edition and europastar.com bring the Swiss and global perspective of the international watch brands and their activities to America the world’s largest single market. The US edition coupled with europastar.com is a must-read for all educated trade retailer and watch distributor in North America.

Website: http://europastar.com

EUROPA STAR CHINA - 6x per year - Chinese

A ideal combination of print and e-media product that cover on a large scale, all watch actors working daily on the development of the "Greater China" market. Embedded in a new concept in targeted media communication, the edition for China vehicles brand images and new developments for the market through print advertising and communications on the web. One of the quickest and more direct way to get the international watch news with information available 24/24 and 7/7. All information, company history, new products and highlights are featured on the on the web watches-for-china.com, while brand image and advertisement are promoted through Europa Star China print edition. The magazine and website are linked together to promote brand over the Chinese markets, in Hong Kong, Macao, Taiwan, Singapore and Mainland China.

Website: http://watches-for-china.com

EUROPA STAR EN ESPAÑOL + HORALATINA - 3 Specials per year - Spanish

Associated with the website, the edition provides a global reach covering Spain and the Spanish speaking Latin America countries. Swiss news and international features are translated from Europa Star watch editions to bring the design trends and haut de gamme horology to the entire Spanish speaking world.

Website: SPAIN http://www.europastar.es LATIN AMERICA http://www.horalatina.com

EUROPA STAR UKRAINE - 6x per year - Russian

Russian language edition of Europa Star for the specific coverage of the Ukrainian market. Visit http://www.europastar-ukraine.com

EUROPA STAR PREMIERE - 1 Special per year for BaselWorld - French

Published 10 days in Avant-première to the World Exhibitions of BaselWorld and SIHH, it is distributed to all decision makers of the Swiss watch manufacture and retail industries and available to trade professionals and consumers during the exhibitions.

WORLDWATCHWEB - International Jewellery & Europa Star websites

365/365 days/year - click on logos

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The promotional network and the global reach of International Jewellery and Europa Star websites are unique in the trade and the number one channel to disseminate information to the entire range of retailers and distributors worldwide. International Jewellery and Europa Star "WorldWatchWeb" reaches the international jewellery and watch communities on a daily basis. Published in English, and for Europa Star as well in Chinese and Spanish, it provides a constant communication link between the manufactures and their business channels around the world.

www.nielsen.com

Sister jewellery publications & Shows

Magazine and website: www.nationaljewelernetwork.com Shows: www.couturejeweler.com - www.ja-newyork.com