Born from BlueWhiteDiamonds, which started out as an importer of diamonds and precious stones over 30 years ago, the BlueWhiteGroup today has ambitions to be the reference in the world of diamonds and jewellery by offering a range of products to satisfy even the most demanding customers.
The group achieves this with four different brands dedicated to different customer segments, each offering high-quality products that bear witness to the extreme precision and originality of manufacturing “Made in Italy”, built around the BlueWhiteDiamonds name, which is the historical company name of the original diamond and gem importer that continues to offer an unparalleled service in this field.
JJewels Milano, a young and refined brand of unique high-end fashion jewels whose creations redraw the boundaries of traditional jewelry and create highly refined pieces that help to enrich a woman’s charm and elegance. Leaderline Milano, a well-established brand that endlessly experiments and researches the design and creation of its unusual collection, is a trend setter brand that sets the fashion rather than follow it. Duepunti Milano offers an innovative concept with a new way of wearing the “classic” diamond in an unconventional style. It is the perfect fusion between luxury, technology and revolutionary materials.

