Mvee - Capturing Trends while Setting New Ones

June 2011


Offering high quality, fashionable, and carefully crafted jewellery has become the motto of Mvee Fine Jewellery. A relatively new brand and part of the vertically-integrated Hong Kong-based Aspire Designs Group, Mvee specializes in affordable luxury jewellery, with quality standards matching those of well-known European brands.

“Mvee was created for the discerning luxury consumer,” states chief designer, Wing, who travels extensively to find inspiration in key fashion cities including Paris and Milan. The result: entirely unique and contemporary designs where the fire of diamonds is tempered by the coolness of style. “By marrying impeccable craftsmanship with superior design,” he adds, “Mvee transforms high quality materials into exquisite, wearable pieces of art that make a bold and lasting statement.”

18
Wild at Heart, Fleurette

And, nowhere are these bold and lasting statements more evident than in the brand’s wildly popular “Wild at Heart” collection. “This collection is a window into our own hearts, by way of Earth’s magnificent creatures that lend their strength, beauty, confidence, and gracefulness to realistic interpretations,” Wing continues. Also inspired by Nature, the “Fleurdete” line evokes the romance and beauty of flowers. “They are a powerful source of femininity and grace,” adds Hans, creative director.

18
Galerie, Bijoux de la Mer

The “Galerie” line embodies both traditional and contemporary designs using white, black, and brown diamonds together to create sophisticated styles for today’s tastemakers. In “Tudor’s Touch,” Mvee takes a journey back to an age of intrigue and opulence with a range of precious coloured gemstones and diamonds in rings and pendants. The brand’s “Bijoux de la Mer” jewels evoke the beauty of the sea, featuring sensual pieces made from luminous pearls, gemstones, and diamonds. In its “Glamour & Attitude” collection, diamond designs speak to women with an attitude who want bold but original jewellery. Finally, “La Rose Blanche” combines old-world allure with modern elements, marrying traditional aesthetics of the Ancient East with a minimalist style of the West.

18
Glamour & Attitude

For all the collections, the creative director, Hans—who takes a very hands-on approach—states that “they are crafted with great attention to detail using the finest gemstones, diamonds, and precious metals.” When it comes to production, the CEO of Aspire, David, says, “Design innovation and quality are the core values of Mvee. We believe in evolving and developing new jewellery-making techniques. Our company takes no shortcuts to success.”

David also puts the consumer first, from start to finish. “Mvee prides itself on its commitment to top-notch service and appoints representatives around the world to serve the needs of our global client network,” he adds. Mvee collections are available in exclusive, up-market jewellery boutiques across Europe, the USA, the Middle East, and Asia where they capture trends while setting new ones.

See Mvee Designer’s File, click HERE

www.aspire.com.hk