By Cynthia Unninayar

Opera Omnia continues to create colourful jewellery that combines Italian expertise in craftsmanship with a pureness of design.

Marketing maestro Massimo Zerbini is not resting on his laurels with the success of his new brand Opera Omnia. Having assembled a group of talented artisans and creative designers, he continues to build this new and distinctive brand through a style and set of values that reflect the post-modern world of ultimate luxury. Using precious gems and the highest quality materials, Opera Omnia has just added two new collections, confirming its prestigious status in terms of superior design, stone quality, and superb manufacturing.

Innovation, new materials, high quality gemstones, diamonds and unique combinations of gems and precious metals are a few of the phrases that describe Opera Omnia’s latest collections of Antigua and S.Barths.

There is something magically seductive about the curved lines, sinuous movements, and interwoven patterns that make up the fine jewellery pieces in the Antigua collection. In an almost theatrical manner, they interpret a variety of historical baroque patterns that represent a mixture of cultures, symbolisms, and mysticisms. The artistry and virtuosity of each Antigua piece is enhanced by the uncommon combinations of different gemstones. Amethyst coupled with Madera quartz or citrine with smoky quartz, joined in unusual settings evokes a world of allegoric illusions and dreams. The thoughtful mix of yellow or rose gold with precious gems creates a certain rhythm that breaks with the past and brings it into the future.

The forces of Nature seem to come alive in a soft, yet assertive, fashion in the S.Barths collection. Building an exclusive and absolute relationship with Nature, the S.Barths collection presents small sculptures that can be worn and admired. Soft fluid shapes in 18K rose or white gold suggest the sensuality of S.Barths Island and reflect the movement of the isle’s flowers and leaves. Colourful, airy, and intensely feminine, these exquisite pieces bring together the finest sapphires, rubies, and diamonds in creative and contemporary combinations.

Opera Omnia continues its popular Saba line with a variety of new designs. The latest creations continue the use of colour and the geometric forms of its earlier lines, adding a very contemporary flair in terms of design and vibrancy. Lively chromatic combinations of pink gold, jet, multi-colour sapphires, and leather make these pieces exceptional.

The brand’s continuing Canouan line, inspired by the southern Antilles and the varied landscape of green hills, secluded bays, and white sand beaches, features such gems as white and brown diamonds, tsavorite, amethyst, prasiolite, and garnet in simple and clean designs.

Again drawing inspiration from the marine environment are pieces in the Coral Reef collection. In various shapes, these jewels are covered with diamond pavé or hand-finished mother-of-pearl, highlighted with pink sapphires, chalcedony, and other coloured gemstones.

Who are the women who wear these original pieces? Zerbini describes the Opera Omnia woman as “an individual who is self-confident, dynamic, cosmopolitan, and very often a self-purchaser. She is proud to reveal the different aspects of her personality.”

For its distribution, Opera Omnia works with select retailers. The brand’s strategy and co-marketing activities for 2011 are focused on three pillars: working closely with retailers to support them throughout their business development; having a consistent communication plan to help increase awareness and visibility of the Opera Omnia brand with consumers; organizing local events to enhance the importance of the brand, its message, and identity at the point of the sale. Opera Omnia will be present at the exclusive Couture show in Las Vegas in June where its latest seductive sonatas can be admired.

operajewels.com, opera-omnia.it