Created only a few short months ago, Opera Omnia has risen onto the international stage of fine jewellery at an allegro pace.
Under the baton of marketing maestro Massimo Zerbini, Opera Omnia has grown from an idea to a major jewellery brand in less than a year. Launched at the Couture show last June, Opera Omnia continues to create jewellery that sings with a pureness of design and an expertise of craftsmanship. “We have assembled the finest artisans and designers to create a remarkable team that is focused on building a new, strong, and distinctive brand identity through a style and set of values that reflect the post-modern world of ultimate luxury. By incorporating precious gems and only the highest quality materials, Opera Omnia is achieving a prestigious status for its superior design, stone quality, and superb manufacturing,” explains Zerbini.
|
The latest creations in the Saba collection continue the use of colour and the geometric forms of its earlier lines, adding a very contemporary flair in terms of design and vibrancy. Lively chromatic combinations of pink gold, jet, multi-colour sapphires, and leather make these pieces unique. As for the wearer of these original pieces, Zerbini describes the Opera Omnia woman as “an individual who is self-confident, dynamic, cosmopolitan, and very often a self-purchaser. She is proud to reveal the different aspects of her personality.”
|
In terms of distribution, Opera Omnia is working only with select retailers. The brand’s strategy and co-marketing activities for 2011 are focused on three pillars: working closely with retailers to support them throughout their business development; having a consistent communication plan to help increase awareness and visibility of the Opera Omnia brand with retailers’ final customers; organizing local events to enhance the importance of the brand, its brand image, and identity at the point of the sale.
|
| The Studio Vigato Contemporary Art Gallery in Italy |
Among the local events are evenings such as the European preview held recently during a fashion night at the prominent Studio Vigato Contemporary Art Gallery in Alessandria, Italy or a recent presentation at a high-end yacht show in Fort Lauderdale in Florida. Both occasions attracted a large number of current and future clients, and are among many others that are planned for 2011. In terms of major trade events this year, Opera Omnia will be present at BaselWorld in March at the prestigious Hall 2.2, Booth E81, as well as at Couture in Las Vegas in May.
Rarely does the jewellery industry experience such an amazing new offering. Opera Omnia is truly an Italian masterpiece.
