Perhaps no country embraces beauty more than Brazil. Certainly no company has captured this beauty in such a universally appealing way than Vianna Joias.
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One look at Vianna’s new collections and it easy to see why this third generation, Belo Horizonte based company is not just a Brazilian treasure; it’s well on its way to becoming an international brand of extraordinary repute.
From seductive and sexy to sophisticated, classic, or ultra modern, the stunning jewels of Vianna are establishing trends in virtually every market the company goes into. And it’s no wonder. Inspired by the colours, shapes, art, and culture of Brazil, Vianna translates the beauty of its country into contemporary designs that resonate with women everywhere. This is a brand that has its pulse on the woman of today, regardless of her age or origin.
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| Ricardo Vianna and Karla Antunes. |
“Remarkable gemstones are the centrepiece of our collections,” says Vianna’s CEO, Ricardo Vianna. “We combine traditional cuts with exclusively designed fancy cuts, produced in our cutting facility. This not only allows us to provide maximum quality control and standards, but—even more importantly—it allows us to create unique shapes and cuts, which are the strongest identity of our brand.”
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“Sensuous organic lines intertwine with bold geometric shapes and unexpected colour combinations, resulting in collections that are suitable for grand affairs, as well as everyday events,” explains Karla Antunes, Vianna’s marketing director. “We focus on creating pieces that are designed for the woman who is connected to the latest trends, and yet is also grounded in her origins. Each collection features different levels of classicality, timelessness, and history.”
For more than a decade, Vianna has had a solid presence in the United States and Latin America. Now it is expanding its presence in Europe, Canada, Japan, and the Middle East—and doing so with tremendous success. The world’s desire for Brazilian gemstones dates back to the 18th century. The sheer beauty and variety of Vianna’s innovative designs have made it one of the 21st century’s fastest growing brands. And the commitment of its people to its customers has made it one of the best brands to do business with.
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“We take great pride in our service, as well as the quality of our jewellery,” Antunes insists. “The designs bring joy and a lifestyle that is concurrently casual and sophisticated. But none of that would matter if we didn’t pay strict attention to producing highquality pieces, and provide an equally high-degree of customer service.” Vianna Joias is, without question, a brand that, like the country of its origin, “Has it all!”
