Ariva fine jewelry to launch at JCK Las Vegas

March 2012


Confident. Liberated. Feminine. These three words are what radiate from the fine jewelry line, Ariva. Launching at JCK Las Vegas this June, Ariva defines the art of wearing beautiful jewelry every day. The expression of style can transform from casual to formal with Ariva fine jewelry.

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Ariva comes from the parent company, Pranda Group, based in Thailand. The product development for the brand is conducted in the United States, with all high-quality manufacturing being executed by Pranda Group.

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Maureen Kelley, Managing Director of Pranda Group North America is the visionary behind the Ariva brand. The Ariva style is distinct and brings exclusive design elements including signature silk textures, acanthus leaf motifs and 18K yellow gold accents. This design incorporated with the bold and vibrant colors of the gemstones and dazzling diamonds are what defines the brand’s aesthetics.

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The Ariva fine jewelry line will launch with 5 collections: Signature Statement offering impactful silk-like textures; Sophisticated Black and White Diamond which will include black and white pave diamonds and classic cushion styling; Tango Brights which will radiate bright orange and yellow gemstones to the line; Oil Slick Blues that will create a mood with intoxicating topaz colors; and Red Desire that speaks to the holiday styles with garnets and red sapphires.

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The launch of Ariva will take place this June at JCK Las Vegas and will roll into specialty department stores, jewelry chain stores and independent retailers throughout the U.S. market.

www.arivafinejewelry.com