Chamilia, Swarovski Group brand, announced that it is releasing 12 new zodiac charms. The collection is separated into categories representing the four classic elements of water, earth, air and fire.
The double-sided charms are highly crafted in sterling silver and feature a symbol of the zodiac sign represented on one side and the image of an artistic interpretation of that symbol along with a banner bearing the name of the sign on the reverse. Each charm comes with messaging that offers Chamilia’s version on the charm’s meaning.
“Symbolism is incredibly important in fine jewelry,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “People celebrate milestones and relationships with the Chamilia brand. Adding the zodiac collection is an important way for our customers to celebrate personality. We look forward to rolling out this new collection.”
There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features Genuine Swarovski Crystals, Swarovski Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic standards.
