Italian jewelry brand Rosato is entering the U.S. market with jewelry and watch veteran Michael Pucci taking the helm as general manager.
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| Michael Pucci |
Pucci will be responsible for building sales of the brand and developing all marketing program during the launch year.
The brand’s U.S. operations will be headquartered in Los Angeles, and Rosato’s offerings—which range from sterling silver and gold vermeil to 18-karat gold and hand-painted enamel jewelry—will be sold in select retail jewelry stores across the nation. The brand’s price points range at retail from $300 to $2,500, with average prices falling in the $450 to $1,500 range.
Pucci counts more than 25 years of experience in the jewelry industry and was most recently U.S. director of marketing and sales for Rebecca Jewelry, another Italian brand that he launched in the United States. Pucci spent two years building the brand via key marketing programs, advertising strategies and sales development. Prior to Rebecca, he was U.S. general manager of Domushora, handling Italian watch brands such as TB Buri, Officina Del Tempo and Momo Designs.
Industry veteran Monica Giambattisita will join Pucci in Rosato’s Los Angeles office, where she will head merchandising efforts for the brand in the United States, Canada and the Caribbean.
Source:nationaljewelernetwork.com
