iffany & Co. unveiled two new limited-edition timepieces to celebrate the newly transformed Fifth Avenue Landmark. Each limited-edition Union Square watch - named after the location of the House’s former flagship store in downtown Manhattan - features design cues that nod to the jeweler’s New York City heritage. The watch pays homage to the Union Square store and symbolizes the evolution of Tiffany’s world-renowned flagship.
Handcrafted by Tiffany & Co. artisans in Switzerland, each 27 mm Union Square watch draws its square shape from an archival Tiffany & Co. watch and features iconic New York City design elements. Introduced to celebrate the newly transformed Fifth Avenue Landmark, there are only 100 units of each limited-edition timepiece available, totaling 200 watches.
The watch features skyscraper hands and a “7–2–7” in place of “7–6–5” on the dial, a reference to the Tiffany & Co. Landmark store, located at 727 Fifth Avenue. Moreover, an interpretation of the Landmark store is featured under the sapphire crystal caseback, while a T-shaped buckle offers an aesthetic that is uniquely Tiffany & Co.
The 18k rose gold all-metal Union Square watch is featured on a brown alligator strap with a turquoise composite Tiffany Blue crown. The 18k rose gold Union Square watch on a black alligator strap features a scintillating display of pavé diamonds of over 2 total carats.
An artisan set a total of 425 diamonds of varying sizes on the dial, 296 diamonds of varying sizes on the case and 79 diamonds on the buckle. The dial and case feature an innovative snow setting, whereby the diamonds are placed closely together to minimize the appearance of metal.
The Union Square watches debuted with the grand reopening of the Tiffany & Co. Fifth Avenue Landmark store.