uxury pearl jeweller Yoko London has opened a brand-new flagship store on Sloane Street in London. The brand’s new store is housed in a grand 1890 building and spans over 4,000 square feet across two floors, making it one of the largest pearl jewellery stores in the world.
The store has been designed with the finest quality materials to create a feeling of contemporary opulence. The sizable location will provide guests with ample shopping space to explore Yoko London’s wide range of collections. Clients can also opt for a more personalized shopping experience in one of the luxurious VIP areas, which offer a private, relaxed atmosphere for customers to try on products.
The new store will showcase the brand’s wide inventory with everything from their core collections and new launches, to some of their rarest masterpieces being on display. The unique space will also operate as a pearl atelier, where the brand’s team of pearl experts can work closely with clients on bespoke pearl creations. The brand has a vast inventory of fine quality loose pearls and strands, enabling them to turn a client’s pearl dream into a reality.
The Yoko London flagship store is located at 6 Sloane Street, SW1X 9LF | +44 207 025 0750 | [email protected]. The new store will be open from 10:30am to 6:30pm Monday through Saturday and 12pm to 6pm on Sunday.
ABOUT YOKO LONDON
Yoko London is the world’s leading luxury pearl jeweller. Whether it be an opulent high jewellery piece featuring the world’s largest and rarest pearls, or contemporary everyday pearl treasures, each of the brand’s designs celebrates the unique characteristics of every individual pearl. Yoko London was founded in 1973 by the Hakimian family. 49 years later it remains a family business with three generations having shaped and nurtured this coveted brand. The team works with thirteen different pearl farms around the globe, to source and select the finest and most unusual pearls in the market, with rare colours and exceptional sizes of particular interest to the team.
Each pearl is painstakingly hand selected and set in the London workshop by highly skilled pearl connoisseurs. Designs can take months, or even years, to come into fruition exemplifying the team’s dedication to perfectly matching every pearl in a piece.
This forward-thinking brand redefines the way women of all ages wear pearl jewellery, demonstrating through dramatic and imaginative designs, how pearls can be both classically elegant and a modern fashion accessory. This is highlighted through the array of famous women who have adorned themselves in Yoko London pearls, from Michelle Obama during her time as First Lady, to supermodel and philanthropist Natalia Vodianova, as well as global megastars like Beyoncé, Katy Perry and Lady Gaga.
Yoko London has offices in London and New York, a flagship store on London’s Sloane Street, and luxury retailers around the globe.