WWW - Leaderboard

November 2009


LEADERBOARD

Ad Unit Dimensions Max. file size Max. Flash file
Leaderboard 728 x 90 pixels 20k 30k
Ad Creative
– File size 10-30k, depending on creative dimensions (12-bit preferred)
– File formats accepted: GIFs, animated GIFs, JPEG files, Flash
– No limit on looping
– No limit on animation
– No cookie or browser support
– Ads must be compatible with both PC and MAC operating systems
– Click-thrus are tracked only on GIF/JPEG ads or properly formatted Flash ads (see below)

Flash Specifications
– A new window must spawn when the Flash ad is clicked on target = _”blank” must be added to .FLA file
– Click-thru urls must be embedded in the original .FLA file
– Finalized .SWF file must be received with alternate GIF or JPG file with click-thru URL
– File must be compatible with Internet Explorer, Firefox or Safari
– Ads must be published to display in Flash 5 or above